Solid Article Marketing Strategy That Absolutely Gets Exceptional Results

By Erina Array

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Are you currently utilizing or considering article marketing? If you are, the first thing you'll want to comprehend is you will require an article marketing strategy. There are a couple of distinct types with article marketing strategies and it's important for you to find out what type works.

One can no longer simply scribble something around a subject, submit it and count on your traffic soaring. This may have worked in years past but will not deliver the results nowadays.

Actually when you see the rather misinformed say that article marketing is dead, they are really only half-way right. One particular kind of article marketing is without a doubt dead, BUT make absolutely no mistake about it, if you are using the most effective article marketing strategy it is ALIVE along with kicking butt online everyday.

How come you need an article marketing strategy?

Imagine this, you submit an article to the top rated article directories like Ezine. The following day the search engines has listed your article and it's ranking on page one, which delivers you some traffic. You might also receive traffic from people that are surfing these particular article directories.

Not much later though, your article is now being ranked on page three or even lower, and you no longer get traffic by way of the article directories since new articles have been published in the meantime which are now getting your site visitors.

Why has this occurred? Well, it is a little thing known as the "Google Panda". Google made changes that wiped out the authority of these types of article directory sites, branding all of them as "content farms". Major websites such as Ezine dropped as much as 50% of their traffic. So, all who used such an article marketing strategy lost out big time.

So, what exactly is most effective article marketing strategy?

Mainly there are two article marketing strategies:

1. Article marketing for site visitors

This is the strategy outlined above, where the goal was two-fold: 1) To publish high quality, audience pulling posts which compelled readers to want far more information from you and visit your webpage and 2) To get these articles ranking in Google, so you could increase the amount of people who saw the article and clicked on the link for your website. As stated previously, this tactic is dead.

The Best Article Marketing Strategy Is:

2. Article marketing for Search engine optimization

In this strategy, your goal is actually BACKLINKS. When it comes to article marketing today, back-links RULE!. You'll need to maximize the quantity and quality of backlinks to your website that come from your articles. The actual goal here will be never to get the articles ranked in the search engines, but ONLY to have hundreds, if not thousands of diversified backlinks to the articles on your own web-site. Those links all pointing back to your site will cause your site to get highly ranked and stay ranking in Google.

Getting a high number of good quality backlinks to your site will boost your site's rankings in Google. And in some cases it is possible to achieve very good rankings for a site practically only with a good key phrase research and on-page Seo.

This article marketing strategy is in fact detailed inside my training course "Real Article Marketing Domination." To boost your articles and websites, just Google that term.

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