Leverage On Long Tail Keywords When Researching The Market

By Erina Array

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You will discover numerous ways to make a living on the internet. But no matter which route you select, it all begins with market analysis. You have got to find a group of buyers who have a common problem or need. Then all you need to do is sell them stuff that address the problem or meet the need.

Market research can be split into two parts - finding a profitable niche and finding long tail search phrases inside of that niche. The good news is that there are a lot of free tools available to be able to do this. Some of the best resources are offered by Google itself. So the first thing to do is subscribe for an account with Google. Once you have done that, visit Google's search-based keyword tool at www.Google.com/sktool. Key in the words 'buy, purchase, order, get' (without quote marks) into the search area. The sktool will list out 800 words or terms that contain these buying keywords together with other helpful data such as degree of competition, searches per month etc. All you have to do is choose the term that you feel is most suitable for yourself, ideally one that provides at least 2,500 searches per month.

Next, click on the icon that looks like a magnifying glass alongside the search term that you have chosen. This will take you to Google Insights for Search, one more totally free tool from Google at www.Google.com/insights. It will automatically search the term that you have chosen and create the relevant information at Google insights. Scroll down to the lower part of the page and you will see other related search terms. Take note of all the related search terms that you find.

At this point you might have about 10 buying keyword terms in a specific niche. This basically suggests that there are people looking for info to solve a problem or meet a need in this niche. Then, you should investigate further into how big a market this niche is and find additional keyword ideas.

Go to amazon.com, ebay.com, magazines.com and clickbank.com. Insert the main keyword of the niche into the search field and see if there are products that are shown in these websites inside this niche. Odds are you will discover products in all these websites pertaining to your niche. Briefly evaluate some of the products for suggestions - both search term ideas and product ideas. The next step is to find long tail keywords.

To do this, head to Google's external keyword tool at https://adwords.Google.com/select/KeywordToolExternal. Enter in your 10 keywords and it will produce a listing of related keywords. Take note of the keyword phrases with a minimum of 3 words in them (long tail keywords) and that produce at least 2,500 searches per month.

Next proceed to the Google search engine at www.Google.com and type in the main keyword within quotation marks. As you are typing, Google will offer you related search terms. Take note of the long tail keywords. As soon as you click the search button, Google will list out all the websites related to your keyword (this is called the SERP or Search Engine Results Page). Take note of the number of websites shown (it is listed at the top right hand part of the page). You are targeting keywords with a maximum of 1,000,000 websites. If it is considerably higher than 1 million, then the keyword is too competitive. Do the same thing with all of the search phrases that you have and choose those which have less than 1 million competing websites.

For each of the keywords and phrases you type into Google, take a look at the bottom of the SERP and you'll find more suggested related keywords. Simply click on them and you will find even more keywords. Drill down into the keywords as deeply as you can till you come across long tail keywords with less than 1 million competing websites.

When you have carried out your market research well enough, you will now have identified a niche having ready purchasers as well as the long tail keywords (about 10 will do) they use to search in the search engine for details on a product to purchase. The following step would be Product Research and Creation which will be taken care of in the next article.

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